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084/087 numbers must not be live!
Posted on Jun 02, 2014
Articles in the press have stated that under the Consumer Contract Regulations June 2014 callers must not pay more than the basic rate to call an organisation and after 13 June your 084/087 numbers must not be live!
The actual situation is that if a business has a 0843, 0844, 0845 or 087 support number for Consumers you need to provide a basic rate number for them to call you. That is a 01, 02, 03, 07 or 080 number. If not your business is liable for the excess call charges.
For clarification a Consumer is an Individual acting for purposes outside their trade, craft, business or profession.
If you provide support or after sales support to consumers you need a basic rate number.
If you just sell to consumers you can use a 084 / 087 number for your sales line
If you sell or support businesses you can continue to use your 084 / 087 number.
However if you want more customers you may want to consider what number will improve your business image and attract new clients.
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